MARKET TRENDS 2024–2034: DIGITAL PRINTING DRIVES DEMAND FOR PERSONALIZATION

Market Trends 2024–2034: Digital Printing Drives Demand for Personalization

Market Trends 2024–2034: Digital Printing Drives Demand for Personalization

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The global digital printing market reached a valuation of US$ 27.9 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 6.1% between 2024 and 2034, culminating in a market worth US$ 54.4 billion by December 31, 2034. Digital printing bypasses the need for traditional printing plates by transferring digital files directly onto substrates such as paper, canvas, textiles, and synthetics. This seamless workflow supports on-demand production, reduces waste, and delivers high-throughput performance of up to 4,800 sheets per hour once printing begins.

Industry analysts anticipate that continued investments in print manufacturing efficiencies, supply chain integration, and time-to-market acceleration will drive digital printing adoption. Key growth verticals include textile and packaging, where high-definition, on-demand print capabilities facilitate product personalization and rapid iteration. The rise of direct-to-consumer printing models—particularly in can printing further cements digital printing’s role as a versatile, customer-centric technology.

 

Market Drivers & Trends


  • Technological Upgrades in Printing: Major players are embedding automation, AI-driven color management, and new printheads into their presses. For instance, in 2022, Hewlett Packard unveiled its Indigo 15K and 100K Digital Press platforms to enhance automation, reduce labor and plate costs, and slash turnaround times for medium to high-volume short runs.

  • Textile & Packaging Industry Growth: The global textile sector, valued at US$ 4.4 trillion, is rapidly embracing digital print to enable limitless design options and shorter production cycles. Likewise, packaging manufacturers are deploying UV LED and single-pass inkjet presses to deliver variable data printing—such as QR codes and barcodes—at scale.

  • On-Demand & Personalized Printing: Digital technology empowers brands to engage customers directly by crowdsourcing can designs, securing approvals, and fulfilling orders without intermediaries. This strategy has spurred increased consumer engagement and brand loyalty.


Latest Market Trends

  • High-Speed Single-Pass Inkjet: Next-generation presses with robust sheet feeders are driving throughputs that rival and often exceed traditional lithography, enabling signage and packaging that formerly required multiple litho sheets to be completed in a single digital pass.

  • Water-Based Polymer Inks: Sustainability concerns have prompted Canon’s 2022 launch of an automated production facility in Venlo for water-based CMYK inks, designed to curtail waste while ensuring consistent, premium output.

  • Strategic Partnerships & Acquisitions: Industry consolidation remains robust. In October 2023, ARC Document Solutions partnered with Canon Solutions America to integrate Arizona printing and Colex cutting systems, bolstering its digital color printing services.


 

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Key Players and Industry Leaders

Prominent companies shaping the digital printing landscape include:

  • Amcor plc

  • Avery Dennison Corporation

  • Canon Inc.

  • ColorJet Group

  • DIC Corporation

  • Durst Group

  • Electronics for Imaging, Inc.

  • Hewlett Packard Enterprise

  • Inca Digital Printers Ltd.

  • Konica Minolta, Inc.

  • Mimaki Engineering Co., Ltd.

  • The Ricoh Company, Limited

  • Roland DG Corporation

  • Seiko Epson Corporation

  • Toshiba Corporation

  • Xeikon B.V.

  • Xerox Holdings Corporation

  • Other


Recent Developments

  • April 2023: Kyocera Corporation acquired NIKKA S.A.S., enhancing its inkjet print engine capabilities and strengthening its presence in Japan’s digital printing market.

  • January 2022: Smurfit Kappa invested over US$ 33 million to install high-end printers in Brazil, supporting the booming e-commerce packaging segment.

  • September 2023: Fiery LLC inked an R&D partnership with Esko to advance digital print technologies with a focus on color and workflow automation.


Market Opportunities and Challenges

Opportunities:

  • Sustainability Focus: Development of eco-friendly inks and substrates presents new revenue streams as brands seek greener packaging solutions.

  • Emerging Economies: Rapid industrialization in Asia Pacific and Latin America offers fertile ground for new installations and service offerings.

  • 4.0 Factory Integration: Combining IoT, AI, and advanced robotics with digital print presses can revolutionize mass customization.


Challenges:

  • High Capital Expenditure: Upfront costs of advanced digital presses may deter smaller enterprises despite long-term ROI advantages.

  • Skill Shortages: Operating and maintaining sophisticated digital printing systems requires specialized training.

  • Ink and Substrate Compatibility: Ensuring consistent print quality across diverse materials remains a technical hurdle.


Future Outlook

By 2034, digital printing is expected to account for more than half of global print volumes in packaging and textiles, driven by:

  • Automation & AI: Presses will self-optimize color, media handling, and maintenance schedules.

  • Personalization at Scale: Brands will offer hyper-customized products with batch sizes as low as one, unlocking new business models in retail and direct-to-consumer markets.

  • Hybrid Production Lines: Integration of digital and traditional printing methods will enable seamless transitions between high-definition short runs and high-volume lithography.


 

Market Segmentation

By Printing Type:

  • Inkjet (leading segment due to superior tonal range)

  • Laser


By Ink Type:

  • Aqueous

  • UV-Cured

  • Solvent

  • Latex

  • Dye Sublimation

  • Others


By Substrate Type:

  • Paper

  • Textile

  • Plastic Films or Foils

  • Ceramic

  • Glass

  • Others


Regional Insights

Asia Pacific dominated the digital printing market in 2023 and is forecast to maintain its leadership through 2034. China’s pivot toward end-to-end digitized value chains and strategic investments—such as Tomato Cloud Technology’s order for 10 Fujifilm Jet Press 750S machines in October 2021—have underpinned regional growth. In April 2023, Kyocera’s acquisition of NIKKA S.A.S. further underscores Japan’s commitment to inkjet innovation. North America and Europe remain important hubs for R&D, particularly in sustainable ink and substrate development.

Why Buy This Report?

  • Comprehensive Market Analysis: In-depth quantitative and qualitative insights covering 2020–2022 historical data, 2024–2034 forecasts, Porter’s Five Forces, value chain assessment, and SWOT analysis.

  • Competitive Landscape: Detailed profiles of leading players, product portfolios, strategic initiatives, market share breakdowns, and financial comparisons.

  • Actionable Segmentation: Granular analysis by printing type, ink, substrate, and region to inform targeted investment and expansion strategies.

  • Excel & PDF Formats: Ready-to-use data tables in Excel for custom modeling, alongside an executive-ready PDF report.


 

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